Frequently Asked Questions

Why would my company need visual display systems?
In the reception areas of most dentists', doctors', and professionals' offices, patients and clients sit for five to 15 minutes looking for something to do. Excite Visual Systems allows you to utilize that uninterrupted time with this captive audience to tell them about the products and services you offer, the great staff you have, and the community programs you're involved in -- everything that makes you so much better than your competitors. That's an extremely valuable opportunity. As increasing numbers of dentists, doctors, and professionals enter the marketplace, consumers have an ever more difficult time differentiating between products and services. That forces them to ultimately make decisions based on 1.) price and/or 2.) emotion. Excite Visual's digital brand messaging can give your customers a wealth of information about the exceptional quality of your business. The more comfortable they feel with your company and understand it's offerings, the stronger the tie will be with your company, making it harder for competitors to steal them away.

For manufacturers of consumer durables, it's often difficult to ensure that your many retailers are communicating your brand correctly and consistently. This solves not only that problem, but also permits you to create and promote special offers or sales quickly, eliminating many of the traditional problems with logistics and costs, and differentiates your products from the competition. For more complex products, the Excite system provides a perfect medium to explain through dynamic visuals how your product is better than the others out there.

I need to attract more new customers, not just retain current ones -- how will this help?
Marketing research has proven that the most trusted form of advertising is word-of-mouth -- and that each satisfied customer tells up to six other people about their positive experience. By using Excite's digital messaging to inform your clients about your offerings, and combining that with your delivery of exceptional service, you can further feed the chain of invaluable word-of-mouth advertising. And with the cost of acquiring new customers being seven times more than that of retaining existing customers, you have the opportunity to save money.

Is this a new technology and why haven't I needed or used it before?
Large enterprises have deployed this concept for years through analog created video and still images played on bulky televisions with VHS tape. It was a very cumbersome, costly, and time consuming venture to create and play the content as well as find space for the entire setup. With the continuing evolution of electronic hardware and software, advancement in Internet technology coupled with off-the-shelf content creation tools, this type of system is now affordable to all levels of business. You will now be able to easily communicate to your customers without having to rely so heavily on printed materials.

Where will I get the content to play on my screen? And won't that cost me a bundle?
One of the ways that Excite Visual Systems differentiates itself is by being a complete-solution provider -- that means we have marketing and design services to create personalized visual messages to best help you market your business. Excite is a marketing services company that focuses on specific markets, and creates and manages communication to hit those markets' target customers. Given the economies of scale of creating these messages for your specific market, you'll be able to save a lot of money over the cost of having the content created by freelance graphic designers.

How am I ever going to find the time or the staff to manages this?
The great news is that you don't have to. We offer completely turn-key systems we manage and monitor, 24/7 with 99% uptime,  that cost far less than it would cost to hire part time help or freelancers to create the graphics and do the scheduling. And being branding specialists in our selected vertical markets, you are assured that your messages will be attractive and interesting to your target markets.

How is this any better than the brochures and posters that I currently use?
Because we as consumers are bombarded with mind-numbing advertising every day, we've become conditioned to ignore most of it.  Fresh, moving images, on the other hand, are very hard for our eyes to ignore and when the content is compelling, as with Excite's tastefully created messages for business use, peoples' minds become engaged as well. So, by purchasing an Excite system 1.) you save the considerable expense of hiring a skilled graphic designer and the cost of print materials, 2.) you can change your messages without having to worry about incurring print costs, 3.) when compared to brochures, your marketing messages will actually be seen by virtually all of your customers, and 4.) the dynamic nature of the messages creates far greater message retention than other forms of printed marketing -- that gives you an excellent return on investment (ROI) of your marketing dollar.

I already have a TV at my location -- won't that work just as well?
Besides being cumbersome, TVs being used to play VHS or DVD content require constant attention throughout the day, the content can become outdated relatively quickly, and the production costs of creating new content is extremely high. None of this is true for an Excite system. When you use a TV to simply play local or cable programming, you not only lose control of five to 15 minutes of uninterrupted time that you could be communicating information to your waiting clients, but you also provide an opportunity for your competitors to advertise to your customers right in your own waiting room: Imagine people waiting in your reception area seeing a competitor's advertisement or a news report touting some other product or service that you don't offer. The point just is that you're missing a valuable opportunity to provide more information and branding of your own business.

Doesn't my Web site already do all of this?
It may, but there are many unknowns with Internet marketing compared to an Excite system: Are your customers visiting your Web site prior to each visit so they are well versed on your offerings? Are they drilling deep enough into the site to note all of your products and services? Statistics show that most Web site visitors never go past the home page. Is the content of your Web site dynamic enough to hold their attention to help them remember what you're trying to impress upon them? With an Excite system, if you wish, we can easily integrate your Web site (and all of your marketing and branding) into the display to ensure that you get the most out of your Web marketing.

How is this type of marketing effective if my customers don't come in very often?
That's precisely why you'll want to install one of Excite's systems: to keep them well informed of who you are and what your business does. For example, if visitors come to your office to purchase your services or maybe receive a free consultation, and you only have magazines to read or brochures sitting unnoticed in a rack on top of a TV playing a news channel, you're missing a very valuable opportunity to educate that captive audience, via an impactful medium that they'll remember, about the products and services that your business offers. The more a client knows and remembers, the more likely they are to return and provide referrals.

How much do the systems cost?
Prices vary based on the needs of your business and the options you select.  It's best to contact us for a no-obligation discussion about your requirements and the options available to you.  Purchase options are dependent upon the preference of your business, and we do offer a purchase program with extended electronic payments.   In most businesses, the cost will be recouped by gaining just one additional case or procedure.  Furthermore, the entire cost to purchase a system including the personalized messages,  and remotely manage the system via the Internet is far less expensive than hiring staff.

What kind of real results can I expect?
As an emerging industry, initial marketing studies have shown some locations realizing up to 40% increases in additional services sold to existing and new customers.  Could you imagine going into a restaurant and not knowing what is on the menu?  This system is the menu for patients and clients to use so they learn what is available.

My cousin's brother-in-law Vinny can get great deals on plasma TVs -- why shouldn't I just set up my own system?
For one, the screen is just one small part of the entire system. You'd still have to find a proprietary content player, proprietary software to schedule and play the messages, mounting hardware, and installation materials. Even if you're able to find all of the necessary components and software to do the job, because of our purchasing power, you'll most likely end up still paying more than our prices. More importantly, after all that, you'll still need compelling personalized messages in order to make the system really work for you and someone to manage and maintain the system. Realistically, that's going to be two people: One highly-skilled animation graphic artist and one computer networking person. Our economies of scale permit us to make these services, in addition to the hardware and software, very affordable for you.

Why shouldn't I just wait?
You certainly can wait, but there is no advantage to waiting, and you'll be missing out on the added advantage of demonstrating to  your clients of being an industry leader.   Sooner or later, most, if not all businesses will have this technology in place. It's becoming commonplace in many Asian and European markets and will only continue to grow in popularity here in the United States.  Why wait until your competitors have an internet based digital media system, and you're compelled to comply by playing follow-the-leader?  The leaders are adopting this communication and information system as it is a time tested proven communication tool.

Is Excite a new company?
We prefer to say we're a young company.  The internet-networked digital display industry is new to this millennium so it is a young industry with predominately young companies.  The industry has been growing over 40% per year with new digital display installations occurring all over the world.  We are seeing established OEM companies such as Sony, IBM, Hitachi, NEC, Adobe, and 3M enter the industry and make investments and acquisitions as they believe the industry is a key ingredient to future growth and technologies.  It's a technology whose time has come and we're excited to be part of it. 

What's the deal with the name "Excite?"
When we shared our concept for this business and the vivid on-screen content with dentists, doctors, and other professionals, virtually all of them used the word "exciting" when giving us their impressions -- we took that as a sign. And with marketing being, in its most basic sense, about getting people excited about products and services, we thought there could be no more appropriate name.